Independent Symbol of Catania (Sicily)
ETNA / LAVA / SEA / FUTURE - The Real Essence of the city. FOR ALL CATANIA LOVERS.
Nearly 3,000 years after it was first founded, Catania finally has a symbol as timeless as the city itself. The Catania Project, an independent city branding project, distills one of Italy’s largest metropolitan areas into its true essence.
Etna, lava, the Sea are the dominant elements that really distinguish Catania from hundreds of Mediterranean cities.
“It's not a logo or a brand,” it doesn't have a client and it hasn't been paid or requested by any institution, except by the people who live in the city. However, that doesn't mean it wasn't needed as a universal city branding element. It’s a visual system that hugs everything and everyone and it does not depend on a single shape or frame.
It is not created for tourists and does not rely on he typical Sicilian communication to which the world is accustomed — baroque decorations, maritime themes, towns of fishermen and nature.
It almost seems to say, “'Catania is not in Sicily”', to make residents and visitors understand that they are not in a place, with rustic houses and fishermen, but a cultural melting pot bursting with new cultures and old traditions.
